If I walk into a Starbucks in the small city of North Platte, Nebraska, I’ll be met with just about the same experience that I would get at a Starbucks in the Gaslamp District of San Diego, which will be just about the same as a Starbucks in Nashville. Starbucks is known for consistency: you will always be met by roughly the same dark-wood decor, the same friendly baristas, the same burnt coffee, and the same flavored drink offerings. Starbucks is its stereotype, and that’s exactly what they want to be. It is undeniably an essential part of their success.

CrossFit, on the other hand, is nothing like Starbucks. Walk through the doors of any CrossFit affiliate in two different cities, or even through the doors of two CrossFit gyms a few blocks away from each other in the same city, and you’re likely to be met with a different vibe, a different crowd, different equipment, different philosophies, different coaching practices, different focuses, different programming, and all-around different offerings. CrossFit as a brand holds a basic standard for all affiliates and, beyond that, allows gym owners and coaches around the world the freedom to appeal to their own community and to practice and express what they believe is their best representation of health and fitness under the CrossFit umbrella. Stereotypes certainly exist, but in no way can you assume the stereotypes to be true or applicable to any two affiliates.

This freedom has allowed us at CrossFit No Boundaries to shape what we hold as the best GPP (General Physical Preparedness) program available in the area, to shape our coaching practice to best serve our students, and to continue to grow and evolve as we see fit.

While every CrossFit affiliate may share the same trademarked name and be born out of many of the same principles, make no mistake: each is a unique expression of what we hold most valuable.

(P.S. The best thing you can do, then, is to share the unique experience we offer at No Boundaries with a friend. You know what to do!)

- PS

9/9/19

• For time:

• 1 mile run

• 2 mile bike

• 2000m row

• *45min time cap